Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Search Engines uses automated software to review sites and evaluate your website visible content and code. A website cannot accurately be ranked or evaluated based on visual elements: graphics, animation or flash.
Primarily Search Engines us Tilts, Meta Tag Descriptions, Image tags and Links. The right words and phrases in both your code (non-visible text and page copy/content (visible text) can dramatically increase your ranking. Where as the right Links, both from other sites linked to you and you linked to other sites will increase your ranking, but the wrong links can hurt you.
What One Of Our Clients Said About Us lead to a referral for Search Engine optimization to a large retirement community in the North Shore.
“Joe Giggey’s comprehensive technical expertise, knowledge of Internet protocols and overall business acumen were instrumental in the development of our website. He has the ability to absorb the unique idiosyncrasies of a business and work closely with company decision-makers to shape a website so as to maximize results and present a desired profile to the cyber world. Identification and intelligent usage of keywords from the homepage through all page copy is a major and essential part of Joe’s approach. If you are contemplating establishing or improving your Web presence, utilizing the services of Joe Giggey, principal of Gig IT Consulting, would be a wise choice indeed.”
Director of Business Development
Infinity Capital LLC